NFT shilling is a marketing tactic used to promote digital art, which include sharing its link on social media constantly, and mentioning it whenever possible.
Shilling NFT is often viewed as a spammy way to market your non-fungible tokens.
The term ‘Shilling’ is the name of a currency from old-world English coinage from the 17th and 18th centuries.
However, the word ‘Shill’ is popularly used in casinos for a long time and interpreted to mean ‘stooge’.
Shilling sometimes has a bad rap to it, as the term is associated with misleading and disrupting a game in a casino.
In casino, it’s used for any gambler who plays using casino’s money in order to keep the games going when there are less players.
In the NFT world, shilling can be just posting, or sharing links about a project you are interested in.
As long as it is based on something logical and factual, then there is nothing wrong with it.
In other words, it’s basically the marketing and promotion of your crypto asset.
If you have ever bought or sold an NFT asset and being active on social media, then you’re likely going be called an ‘NFT shiller’.
Shilling on its own is a controversial method of marketing non-fungible tokens assets in every way possible.
If you excessively indulge in shilling NFT art, it can actually have a negative effect on your promotional efforts.
Best places to shill NFTs
There are many ways to shill NFT, but the most common are social media platforms such as Twitter, Facebook and Instagram.
You can also use Telegram groups, Discord servers or even Reddit, where NFTs are discussed and likely shared as well.
You can also shill them on forums and chat rooms, but they may not be as effective as using social media.
There are many crypto scams that are marketed through forums and chatroom.
Telegram is an excellent option for a shilling as a good portion of the cryptocurrency community hangs out there.
In fact, Telegram is the primary channel with the maximum number of crypto users.
Creating an NFT shilling group or channel there can be a great way to spread word, while promoting your non-fungible tokens.
Discord is also great as well, and there’s an option to create different chats within the same server using NFT shilling template.
NFT marketplaces like; Rarible, OpenSea, and Nifty can also be used as avenues to promote your assets.
Reason why people shill NFTs
Many non-fungible token assets have been certainly hyped up, because few people are getting paid for it.
They do not reveal this while misleading the people they influence.
Simply put, people shill NFTs to build trust and attract more investors that potentially pay thousands of dollars as fees.
However, many NFT shills genuinely believe in the crypto economy and the projects they’re promoting, so they may do it for free.
NFT shilling isn’t a bad technique itself, but people view it with suspicion, because of all the scams that have emerged in the space.
It doesn’t help that many unauthoritative celebrities who are shilling NFTs does not have the expertise to be truly persuasive.
If you’re planning to release an NFT, you need to cultivate authority and trust to be a successful NFT shiller.
Build the initial connections online, and talk to other crypto enthusiasts to get the ball rolling before hand.